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Fill shoulder-season schedules with a tune-up campaign

HVACSocial posts

The problem

Spring and fall can be slow. A short, well-timed message to past customers fills the calendar.

Steps

1. Export past customers who haven't had maintenance in 12+ months (only those who agreed to hear from you).
2. Run the prompt for an email, a text and a social post.
3. Add your real offer and booking link.
4. Send in small batches so the phones don't overload.

Copy-paste prompt

Replace everything in [BRACKETS]. Works in ChatGPT, Claude or Gemini.

Create a [SPRING/FALL] tune-up campaign for [COMPANY], an HVAC company in [CITY].
Offer: [OFFER OR "NO DISCOUNT"]. Booking link/phone: [LINK].
Write: 1 email (under 120 words), 1 SMS (under 160 characters, include opt-out "Reply STOP"), and 1 Facebook post. Mention 2 practical reasons a tune-up helps, without scare tactics or invented statistics.

Recommended tools

• Housecall Pro (affiliate link — TODO)
• Jobber (affiliate link — TODO)
• Canva
• ChatGPT

Time saved

Gets a whole campaign drafted in one go.

Always review AI output before sending. Don't paste customers' private information into AI tools unless your tool's privacy settings allow it.

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